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How do NFTs empower Artists and Creators?

Digital artifacts are experiencing a big boom right now. Beeple's digital work was just auctioned for $6.6 million on the digital artwork market Nifty Gateway. Similarly, Mike Shinoda of Linkin Park has sold music snippets on the internet platform, Zora. Upwards of 200,000 people queued for hours on Dapper Labs' NBA Top Shot to purchase one of just 10,631 packages of digital NBA memories. Customers use such markets, as well as some others, to purchase digital content, such as NFTs that exist on the blockchain.

NFTs are an inevitable topic for anybody who makes a career as a professional artist available on the internet, driving a scramble to grasp a proposition that is engulfed in cryptocurrencies and blockchain terminology. NFTs, according to others, are indicative of a digital transformation, which will democratize recognition and allow artists greater influence over their fates.

Non-fungible items have distinct characteristics that provide each item a distinct worth. Based on the type of item, we may estimate this worth from characteristics like history, coloration, placement, shape, and quality. We may construct a digital depiction of such non-fungible products and then trade them digitally.

Tokenization is the term for this process. Assume you have a digitized asset, such as a picture, movie, logos, or whatever else. Because these tokens exist on a blockchain, everyone has a distinct code that provides it a distinct identity and confirms its legitimacy.

Several celebs and companies have jumped into the fray in an attempt to profit. Companies like Pizza Hut, Pringles, Taco Bell, and even Charmin, the producer of toilet paper, have all launched their versions of NFTs. As per marketplace analyst, almost 240 Million USD has been spent on digitized artwork in the last month solely. Sotheby's and Christie's, two renowned art sellers, have also been engaged to assist introduce digitized artworks to their rich clients.

By its partnership with unnamed digital artist Pak and NFT platform Nifty Gateway, Sotheby's has emerged as the latest established brand in artworks to venture into the realm NFTs. The Fungible Collection, a “new assemblage of digitized artwork changing our concept of worth”, was auctioned for over 17 Million USD (12 Million GBP) by Christie's.

Some works, like "The Switch," a monochromatic 3D structure that will be modified by the designer at a certain indeterminate point in the future, drew offers considerably exceeding 1 Million USD.

Art has become more accessible because of digital innovation. However, the NFTs may be a perfect solution, delivering a much-needed new source of revenue for middle-class artists for a fraction of the cost of a Beeple. Crypto art, for instance, has the potential to grow the $11 billion US music business by providing musicians with a new source of money. Cherie Hu, a music business specialist, told Insider's Grace Kay, “NFTs might save the music industry”.

“Many artists are only a year away from losing their primary source of income. Streaming alone is not enough for artists to make a living. They will have to come up with a better approach to make money”.

Moreover, NFTs are worth a lot of money. According to a 2020 study from L'Atelier BNP Paribas and, the NFT business has expanded to a $250 million market, with buyers considerably outnumbering sellers. According to CryptoSlam statistics, more than $1 billion was spent on digital assets in March alone this year. It is unclear if the market will endure.

The NFT may be viewed as a broader kind of artwork that expresses ideas like worth, possession, and society. You might see it as a declaration of crypto's value, a monetary item valued due to its rarity, which it indicates with a mask of art.

Moreover, NFTs allow for the development of hitherto unimagined business strategies. Artists can include conditions in an NFT that guarantee they receive a portion of the earnings each time it is auctioned, so they profit if the worth of their artwork rises. NFTs eliminate the necessity to follow an investment's development and impose such rights on every transaction.


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