Vidalgo launches NFT Marketplace for animation arts

Vidalgo has developed a new marketplace for animation artworks that allows producers to exhibit and exchange their work as non-fungible tokens (NFTs). The platform, which is one of the first of its type, employs the Lottie animation file format, which works on any device and can scale up or down without pixelation.

Avidor Rabinovich, Boaz Aizenshtark, Lihu Berman, and Tomer Abramovich, the company's creators, expect Vidalgo will become the premier platform for digital art animators and customers to share and buy digital artwork. The market for non-fungible token art is flourishing right now, with more than 800 percent growth in the first four months of 2021.

"We are one of the first NFT platforms where you can trade and sell your work and convert it into a passive income potential," stated managing partner Avidor Rabinovich. “Our marketplace will enable you to earn money by marketing your Lottie artwork for purchase by potential customers."

The invention of a new editing tool, Vidalgo Editor, which leverages the latest breakthroughs in AI and machine learning to enhance the creating experience, sparked the idea for a marketplace. It is a type of ‘Canva for animations’, allowing users to choose animation and personalize it with AI-driven design technology. It is suitable for both novices and pros.

Co-founders of TECHNION (Israel Institute of Technology), Avi Rabinovitsch, Boaz Aizenshtark, and Lihu Berman, are all very experienced in both the fintech and prominent Israel and global firms, including Intel, Elbit, Given Imaging, and Microsoft. They have extensive expertise.

Rabinovich added: "We respond to the increasingly recognized demand for machine-learning video editing software, However, as we got into the industry, we started to see that there was no possibility to use NFT blockchain technology in the animation sector. That idea has finally been realized and we are so happy to watch it flourish."